How to Improve Your Next Launch

Sep 11, 2019

Do you feel like everyone and their mother has a course or membership or group program right now? Because I do. The online education space has exploded in the last few years and now I feel like every single person has a signature course, an inner circle, a mastermind… all the things. 

But with so many people entering into this space and so many people launching courses, digital products, group programs, and masterminds, it’s becoming CRUCIAL to know what you are doing when you launch. 

Because launching is how you get your offer or product in the hands of the right people. And if you don’t launch well, you’re going to have a lot of trouble making an impact or making any money. So that’s why I wanted to talk about the biggest mistakes that I’m seeing people make when they launch so that hopefully you can improve your next launch!

Mistake #1: Focusing on the content too much

The first mistake I see is too much focus on the content of your...

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Stay In Your Own Lane for Massive Success

Jun 27, 2019

I’ve been in this industry and in this space for about 5 years now and, in that time, I’ve noticed that there is a lot of movement. Now, I don’t mean upward movement — there are tons of people that are leveling up, scaling their businesses, and seeing some big growth. But I what I’m talking about is lateral movement. There are many online entrepreneurs who seem to do a lot of jumping from lane to lane or from one niche to another.

Now I’m not talking about the idea of a pivot. I’ve talked a lot about pivoting in your business and when to know it’s the right time to pivot in your business. It’s totally natural to pivot in your business every few years, that is a part of the journey because, as you take action, you will gain clarity around what the next steps are for you. Naturally, more ideas and opportunities open up, and then you may find yourself leaning into a new thing or pivoting. 

But I’m not talking about that...

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5 Tips to Transform Your Money Game

Jun 17, 2019

5 Tips to Transform Your Money Game

When it comes to your money, there’s a fine balance between knowing what to create and sell, what to charge, and what to do with your money once you’ve made it. Of course, making money doesn’t come as easily to some as it does to others — and that’s OK.

That’s why I’m sharing these 5 tips to transform your money game, so you can go from making a few bucks to making what you really want to make in your business.

Let’s dive in, shall we?

#1: You don’t get to set your worth or your value.

I’ve been talking a lot about value and why the concept of “charging what you’re worth” doesn’t really make any sense (go to Episode 50 if you want more context here). When developing a price for an offer, so many people start with themselves. 

They either a.) don’t have much confidence in themselves or b.) they are approaching their business from a place of fear and...

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How To Use Scarcity & Urgency To Convert More Sales

May 07, 2019

As of this writing, I am at Inspired Retreat, which is one of my favorite events of the year. It’s an intimate business retreat led by my good friend Amber Housley just outside Nashville and I got to speak to some amazing ladies about money mindset — something I’ve been studying and very passionate about over the past year or two.

I was really excited to teach the attendees what I’ve learned and experienced myself in changing my attitude and my relationship with money, as it’s something that has made a HUGE difference in my own life and business. It’s also something that ties into what I teach on pricing. Because I can teach you how to price your offers, but if you still have a scarcity mindset when it comes to money and you are approaching your sales and business from a place of lack, desperation, and fear, you’re not going to hit your goals. You just won’t.

This is why the mindset component is SO important, and I want this message...

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When NOT to Pivot in Your Business

Apr 11, 2019

When It's NOT Time to Pivot in Your Business

I’ve previously written about when it’s time to pivot in your business and how committing to the pivot can help you reach all new heights. I believe that there is a time to pivot and a time to focus on that shift, but I have seen firsthand how people have made the wrong pivots at the wrong times. I want you to avoid that sort of drama, which is why I’m talking about when it’s NOT time to pivot in your business

We all need to pivot and change if we want to grow and scale our businesses; that’s all part of the journey. However, there are times when I see people pivoting when they maybe shouldn’t be pivoting.

Here are a few reasons you should NOT pivot:

Because you’re bored

We’ve all seen those business owners who reinvent themselves every other month, or who change their business model because of “shiny object syndrome.” That’s not how to grow and scale. Every time you...

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When To Pivot In Your Business

Apr 09, 2019

When It’s Time to Pivot Your Business

I often hear people talking about pivoting in their business or wanting to try new things, like adding new revenue streams. But I know from personal experience that it can be difficult to know when that right time is. So let’s dive into pivoting: what it is, when to do it, and how to do it right.

What is “pivoting”?

First, let’s talk about what I mean by pivoting. If you’re like me, you hear the word “Pivot” and that scene from Friends immediately comes to mind. You know the one.


But in the entrepreneur game, what do we mean by a pivot? Well, I think of it is as changing directions. It can be a massive change or just a slight change, but it always involves trying a new path. Now there’s a reason that I say that it can be a slight change or a massive change: I don’t like that the word can carry a lot of finality to it. Sometimes, it sounds like when you make a pivot in your...

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Marketer Math: When $1 Doesn't Actually Mean $1

Apr 02, 2019

You may have heard the Planning for Profit episode a while back where we talked about why you should stop worrying about making 6 figures in your business. Basically, online business owners get derailed looking at what other people are doing, how much others are making, and how far behind they are… instead of just serving their customers as best they can. Worse yet, a lot of those supposed 6-figure business owners aren’t taking into account things like taxes, overhead costs, advertising, etc. Of course, some business owners do make 6 figures and they are honest about those numbers, but a lot of what we see on the internet is people (specifically marketers) beefing up their numbers to sell something to others without having the proof to back it up.

This impacts us as we build our businesses, but also when we are trying to invest in our selves and our businesses through courses, mentors, masterminds, and more. Sometimes, we’re sold an idea, an offering, or an...

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How to Make More Revenue by Addressing Your Money Mindset

Mar 26, 2019

How to Make More Revenue by Addressing Your Money Mindset

If you know me and you’ve been following me for a while, you know that I teach strategy. I also teach numbers and data — all the left-brained, concrete, tangible stuff. But I will be the first to admit that you can have all the strategy, numbers, and data in the world and still not see the results you want to see in your business.

I know this because I have experienced it. I have tried to approach everything in both life and business from a purely analytical standpoint and I found myself constantly getting in my own way. For a long time it was like I had my foot on both the gas and the brake at the same time; I was moving and making progress and making money but I knew there was more to this whole business and making money thing. And I would hear of people doing things like affirmations and meditation, and visualization and I thought: “Nope that’s a bunch of woo-woo, and it’s not for me....

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What To Do When You Don't Meet Your Goals

Mar 14, 2019

It’s about to get real up in here: I just realized that I have been going a million miles per hour over the past few months. Lots of traveling, lots of speaking engagements, and lots of dance competitions for my kiddo. Of course, I’m also in the process of updating my course, Biz Planning Bootcamp, to speak to entrepreneurs looking to expand their revenue streams with coaching, online programs, and products.

But to be real honest, I wasn’t taking care of myself the way I should. I was really starting to burn the candle at both ends. And I think it hit me when I saw my friend post this meme on Instagram:

And as I read that I was thinking, “YUP that’s so me!” But the crazy thing is… So much of my expectations are ones I place on myself. I’m an Enneagram 1 so when I say I’m going to do something, come hell or high water, I’m going to do it. When I set launch dates or release dates for things, even when it’s going to...

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Lessons From My Last Launch

Feb 12, 2019

Lessons From My Last Launch

One of my goals in 2019 was to be more transparent about my own business. Because, while I love to teach business and pricing strategy, most of what I’ve learned is by trial and error and from running my own businesses over the last 12 years. So while I tend to be the type that only teaches what I know will work, I also want to give you more of a real-time look into what’s happening in my own business and what’s working or not working right NOW.

So that’s why I’m sharing lessons I learned from my latest launch of Plan to Profit below. This information should be helpful to you if you’re someone who:

  • Offers coaching
  • Creates courses or any other sort of online educational or knowledge-based offers
  • Is thinking about adding on coaching, courses or infoproducts to your business to expand beyond a 1:1 service-based offering

Sound like you? Then let’s dig in.

Here’s How It All Went Down

At the beginning of...

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