5 Tips to Transform Your Money Game

Jun 17, 2019

5 Tips to Transform Your Money Game

When it comes to your money, there’s a fine balance between knowing what to create and sell, what to charge, and what to do with your money once you’ve made it. Of course, making money doesn’t come as easily to some as it does to others — and that’s OK.

That’s why I’m sharing these 5 tips to transform your money game, so you can go from making a few bucks to making what you really want to make in your business.

Let’s dive in, shall we?

#1: You don’t get to set your worth or your value.

I’ve been talking a lot about value and why the concept of “charging what you’re worth” doesn’t really make any sense (go to Episode 50 if you want more context here). When developing a price for an offer, so many people start with themselves. 

They either a.) don’t have much confidence in themselves or b.) they are approaching their business from a place of fear and...

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How To Use Scarcity & Urgency To Convert More Sales

May 07, 2019

As of this writing, I am at Inspired Retreat, which is one of my favorite events of the year. It’s an intimate business retreat led by my good friend Amber Housley just outside Nashville and I got to speak to some amazing ladies about money mindset — something I’ve been studying and very passionate about over the past year or two.

I was really excited to teach the attendees what I’ve learned and experienced myself in changing my attitude and my relationship with money, as it’s something that has made a HUGE difference in my own life and business. It’s also something that ties into what I teach on pricing. Because I can teach you how to price your offers, but if you still have a scarcity mindset when it comes to money and you are approaching your sales and business from a place of lack, desperation, and fear, you’re not going to hit your goals. You just won’t.

This is why the mindset component is SO important, and I want this message...

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When NOT to Pivot in Your Business

Apr 11, 2019

When It's NOT Time to Pivot in Your Business

I’ve previously written about when it’s time to pivot in your business and how committing to the pivot can help you reach all new heights. I believe that there is a time to pivot and a time to focus on that shift, but I have seen firsthand how people have made the wrong pivots at the wrong times. I want you to avoid that sort of drama, which is why I’m talking about when it’s NOT time to pivot in your business

We all need to pivot and change if we want to grow and scale our businesses; that’s all part of the journey. However, there are times when I see people pivoting when they maybe shouldn’t be pivoting.

Here are a few reasons you should NOT pivot:

Because you’re bored

We’ve all seen those business owners who reinvent themselves every other month, or who change their business model because of “shiny object syndrome.” That’s not how to grow and scale. Every time you...

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When To Pivot In Your Business

Apr 09, 2019

When It’s Time to Pivot Your Business

I often hear people talking about pivoting in their business or wanting to try new things, like adding new revenue streams. But I know from personal experience that it can be difficult to know when that right time is. So let’s dive into pivoting: what it is, when to do it, and how to do it right.

What is “pivoting”?

First, let’s talk about what I mean by pivoting. If you’re like me, you hear the word “Pivot” and that scene from Friends immediately comes to mind. You know the one.


But in the entrepreneur game, what do we mean by a pivot? Well, I think of it is as changing directions. It can be a massive change or just a slight change, but it always involves trying a new path. Now there’s a reason that I say that it can be a slight change or a massive change: I don’t like that the word can carry a lot of finality to it. Sometimes, it sounds like when you make a pivot in your...

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Marketer Math: When $1 Doesn't Actually Mean $1

Apr 02, 2019

You may have heard the Planning for Profit episode a while back where we talked about why you should stop worrying about making 6 figures in your business. Basically, online business owners get derailed looking at what other people are doing, how much others are making, and how far behind they are… instead of just serving their customers as best they can. Worse yet, a lot of those supposed 6-figure business owners aren’t taking into account things like taxes, overhead costs, advertising, etc. Of course, some business owners do make 6 figures and they are honest about those numbers, but a lot of what we see on the internet is people (specifically marketers) beefing up their numbers to sell something to others without having the proof to back it up.

This impacts us as we build our businesses, but also when we are trying to invest in our selves and our businesses through courses, mentors, masterminds, and more. Sometimes, we’re sold an idea, an offering, or an...

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How to Deal With Price Objections

Oct 23, 2018

We all know that dreaded feeling. You get to the end of the sales meeting or sales call, you’re totally jiving with the potential client, you know they are loving everything you’re telling them, and then you get to the part where you have to talk price so you tell them what your offer costs and….crickets. And then they say something along the lines of “that sounds great! We’ll have to think about it and we’ll get back to you.” And so the meeting ends. And you either never hear from them again OR you get an email several days later saying something along the lines of “I loved meeting you BUT you’re just not in my budget right now or I just can’t afford it right now.”

Bummer right? But it actually doesn't have to be.

Before we get into the price objections and the actual steps for refuting them, I want to first address the idea of smokescreens. Often times the objection that you are given ISN'T ACTUALLY THE REAL...

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How to Productively End Your Work Day With a Daily Debrief

Oct 16, 2018

Let’s imagine for a minute that it’s the end of your workday, whether it’s 4 pm or 8 pm or midnight (hopefully not midnight), and you have finished the last thing on your task list, or at least the last thing you plan to do on your task list, and you’re ready to wrap it up for the day. Now I know it can be tempting to just slam the laptop shut and run, and there is nothing wrong with that. But I have found that if you spend a few extra minutes wrapping things up neatly, and putting things in place for the next day, you can really end your day productively instead of in a rush and set yourself up for even more success.

Even though it’s Friday and I just want to be done with the day and the extra crazy work week, I will not just slam my laptop shut then say “peace out!” No matter how busy or tired I get, I still plan to follow my 3 step process that I go through at the end of each work day to be sure that I’m staying on track with my...

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What to Do When Someone Steals Your Stuff & Screws You Over in Business

Oct 02, 2018

You hear about it all the time, people engaging in questionable business practices like copying, plagiarism, using other people’s photos and images, coming to work for you or under you and then disappearing to start their own company. I’ll be honest, it sucks to get screwed over. It puts all this bad energy into your life and makes you feel like awful. Imitation is not the sincerest form of flattery actually. Nevertheless, there are some lessons you can learn and I’ve got some thoughts on what you can do when someone screws you over. Disclaimer: I am not a lawyer, so do not take any advice I may say as legal advice and always consult a lawyer before making any legal decisions.

There are three major ways that people can screw you over in business and what you can do about it.

1) Copying

When someone copies your stuff: whether it be ideas, marketing, words, names, the way you structure things in your business, etc. While this is frustrating, don’t become...

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5 Thoughts Keeping You Stuck At the Same Level In Your Business

Sep 11, 2018

Let’s cut to the chase. Here are 5 thoughts that are keeping you STUCK at the same level in your business and preventing growth.

 Number 1: “THAT person looks successful, so I’ll just do what they are doing.”

 How many times have you looked at what someone else was doing in their business and figured “well they must know what their doing so I’ll just do that too,” It is really easy to look at what other people doing, whether it’s some service or product they are offering, what they are charging, or maybe even how much they are posting on Instagram, and think “it works for them so it should work for me.”

 However there are two things wrong with this idea. First, you don’t actually know how well it’s working for them. Everyone makes their business look amazing on social media. You don’t actually know how well some particular strategy or idea is actually working for someone else, so don’t...

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Why You CAN Afford to Invest In Your Business

Aug 21, 2018

The topic today is a good, but tough one because it involves MONEY. Everyone wants to make money in his or her business, because being profitable is what makes your business a business. But what if you’re not quite as successful as you want to be yet? What if you keep trying and hustling to get to that next level but you just can’t seem to get there? So you know you need help and you know that with some guidance you can probably grow your business. Yet, you are still refusing to invest in you business because you tell yourself “that’s more than I can spend right now’’ or “once my business starts making money, then I can afford to invest more into it.”

If nothing has changed in your business in a few years, it’s probably because YOU are not ready to get outside your comfort zone. Not investing in your business is often never about the money. It’s about all the other fears and insecurities you have in yourself and often...

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