Blog

I want to talk about why you should STOP worrying about what everyone else is charging. And since you shouldn’t be worrying about what they are charging, you definitely SHOULD NOT be basing your own prices on what other people charge. I know this is such a hot topic because it’s truly how everyone usually prices their offers and services for the first time. Usually when someone starts a business, they aren’t sure what they should charge so they do some internet digging, some research if you will, and they try to figure out what other people with the same service or product are charging. And then since this person is probably a bit newer to the market and wants to get their foot in the door, they decide to charge about 25-50% less than what everyone else seems to be charging in an attempt to get some quick business. Now there are a whole lot of issues happening here but don’t feel bad if this is how you set your prices for the first time, you are in good...