Why Choosing a “Word Of The Year” Is Keeping You Stuck

On this episode we’re talking all about why it’s so important to focus on the cash cows in your business and how to choose which of your offers those should be.

Highlights:

How to recognize a cash cow in your business
Discussing the Pareto Principle and how it applies to your business
Why you need to par down your offerings to what's most likely to generate the most amount of revenue
Four steps to get clear on your cash cows and understand how to scale your offers

Links and Resources Mentioned in this Episode:

The Pumpkin Plan by Mike Michalowicz
https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business-ebook/dp/B0064VPS24/ref=sr_1_1?ie=UTF8&qid=1531250166&sr=8-1&keywords=the+pumpkin+plan

The Pareto Principle
https://en.wikipedia.org/wiki/Pareto_principle

5 Steps to Your Most Profitable Year
http://www.kristinkaplan.com/mostprofitableyear